HANNAH FAITH CREATIONS
Hannah was in a great place. Her paintings were being sold in a boutique and custom painting request were coming in daily. However, she had trouble organizing her requests and the boutique had to mark-up her paintings. On top of that, she didn't have a logo or business cards for her blossoming business. So, after I ordered a painting of my sweet pup, we decided to work on a logo for her brand and a website to organize her inquiries and sell her paintings.
We decided on her name -- Hannah Faith Creations -- wrapped in a thin circle followed by a thinker circle with a paintbrush texture. The script typeface we used is also reminiscent of a paintbrush. The pastel colors were taken from some of Hannah's very own paintings. After creating the primary logo, we adapted it to a secondary logo, alternative logo and business cards.
With most of the design work out of the way, we turn our attention to establishing a website to filter inquirers, open a digital store and present a profile for her work. Check out the website here. We strategically launched the website a week before Black Friday and Small Business Saturday to target potential Christmas shoppers. I made Instagram ads that were posted on the Hannah Faith Creations Instagram notifying her followers of the website launch and the upcoming sales the following week.